The 2018 Project EDWARD resources library is now available, where supporters can find and download resources and materials to help share the central safety messages created for the 2018 European Day Without A Road Death.
The library is quick and easy to access. Users need only provide their name, organisation and email address.
There are four sections:
1 Social media calendar and guidelines
The calendar provides all the words (in English) you need to tweet a road safety message each day from Saturday 1 to Wednesday 19 September. Feel free to translate what we have written, but please follow the timetable we have created.
The guidelines offer helpful advice on how your social media interactions can work best for #ProjectEDWARD this year.
The image libraries (Jpeg files) provide the images that go with each day’s message. You will find them with English text added, and also with no text added, so that you can add your own translations if you wish.
2 Support videos
If you would like advice on recording and publishing a video support message, then you should find everything you need here. There are A4 size banners – with the Project EDWARD logo – that you can print and hold during your recording. Of course, feel free to upscale them to whatever size you wish.
There is also a set of guidelines with links to sample recordings already provided.
3 Press releases
Currently the launch release from July this year can be found here. We will add any new press releases to this section when they become available.
4 Assets, artwork and guidelines
As well as the Project EDWARD logo, you will find artwork here for posters, flyers, banners and other branding. Guidelines on their use are also included.
About Project EDWARD
Organised by TISPOL, the European Traffic Police Network, Project EDWARD seeks to bring together everyone with an interest in reducing the number of people killed on our roads.
The first Project EDWARD took place on 21 September 2016, and ran again on 21 September 2017. On both days, 43 road deaths were recorded across Europe, compared with a daily average of 70.
Additionally, the #ProjectEDWARD hashtag enjoyed widespread support on social media, trending in most European countries and even on a global scale for a short time.
This year Project EDWARD will take place on Wednesday 19 September and has the support of 28 European countries, as well as European Transport Commissioner Violeta Bulc and an increasing number of partners from the public and private sectors.
TISPOL General Secretary Ruth Purdie said: “A day without a road death is of course the vision we should strive for every day, not just on 19 September. But we have seen that Project EDWARD is a simple yet highly effective awareness-raiser, whether or not we achieve zero deaths on the day itself.
“Casualty reduction must remain a priority for all national governments. There were some excellent reductions in road deaths and serious injuries in the first decade of this century, but they have largely stalled in the past five years. It is therefore vital that we re-focus our attention on the efforts needed to bring about significant and long-lasting reductions.
“We believe strongly in the value of setting targets, and we believe that the support from all industry sectors and from individuals can make a massive difference in reducing the number of people killed and seriously injured on our roads.
“We need to make clear that a zero figure on 19 September is very unlikely. But if we aim for zero and end up with a daily tally far below the European average of 70 fatalities, then Project EDWARD will have succeeded, and will add further weight to the real value of casualty reduction targets.”
Notes for editors
For any queries, please contact TISPOL media adviser James Luckhurst (+44 7770 608153, firstname.lastname@example.org)