Please support police officers across Europe today as they unite in an attempt to deliver European Day Without A Road Death (#ProjectEDWARD)

POLICE OFFICERS across Europe are calling on all road users to offer support as they attempt to deliver this year’s European Day Without A Road Death (#ProjectEDWARD) on Thursday 26 September.

This is the fourth year for #ProjectEDWARD, where there has once again been an extensive social media campaign to draw attention to some road safety basics, as well as roadside enforcement and engagement activity by police officers all over Europe.

#ProjectEDWARD is an initiative of TISPOL, the European Roads Policing Network, whose Acting General Secretary Aidan Reid commented: “We are proud that Project EDWARD has become a high point of the road safety calendar.

“This year our focus is this simple concept: ‘We’re all more vulnerable than we think’. So we are calling on all road users to play their part in reducing the risks they face – and the risks they pose to others.

“On Edward day, please:
• Be aware of others using the road.
• Slow down.
• Don’t drive if you have been drinking alcohol or taking drugs.
• Don’t use your phone while driving.
• Be particularly mindful of pedestrians, pedal cyclists, motorcyclists and other more vulnerable road users.

“We invite everyone to support #ProjectEDWARD by signing the pledge at projectedward.org and by using social media (#ProjectEDWARD) to share a ‘zero’ image for no road deaths – on Thursday and on every day.”

Mr. Shane Ross, Ireland’s Minister for Transport Tourism and Sport said “Project Edward is a very important day in the road safety calendar. It is a day when we call on all road users to make a concerted effort to strive for zero deaths both on Irish roads and across Europe. However, safer roads are important not just today but every day and I would urge people regardless of how they use the road, to work together to share our roads safely.”

Ms. Moyagh Murdock, CEO Road Safety Authority said, “Project Edward provides an opportunity to bring the whole of Europe together in one focused effort to reduce road deaths. This is more than just wishful thinking. Each year more and more people become aware of Project Edward, take the pledge and make a conscious effort to practice safer road safety behaviour.

“This year we appeal to every road user to support the pan European effort to save lives and reduce injures. Slow down, don’t drive under the influence of drink, drugs or tiredness and switch off your mobile before you drive off. Most importantly of all, watch out for vulnerable road users and take particular care when overtaking cyclists.”

Assistant Commissioner David Sheahan, head of Ireland’s Roads Policing said:- “An Garda Síochána is proud to support this vital road safety initiative. Last year was the safest ever on Irish roads, but this year we are seeing an increase in road deaths, so the timing of this Pan European safety initiative is most welcome to focus all our minds on how to make our roads safer.

“We can never become complacent about road safety and we are all more vulnerable than we think. I am urging everyone – on every journey – to take nothing for granted and to make road safety the number one priority.”

A symposium at Dublin Castle on Thursday 26 September will include a seminar, starting at 1130, with the participation of:
• Irish Transport Minister Shane Ross TD
• European Commission Road Safety Coordinator Matthew Baldwin
• Road Safety Authority Chief Executive Moyagh Murdock
• Assistant Commissioner David Sheahan of An Garda Síochána

Results from #ProjectEDWARD in previous years can be found here on the Project EDWARD website.

-Ends-

Notes for editors
On average 70 people die on the roads of Europe each day.

Please email james@projectedward.org for more information.