About us


That’s the aim of Project EDWARD each year. Launched in 2016, the project is supported by drivers across the continent, plus very generous public and private sector partners.

2019’s day of action is Thursday 26 September.

Our long-term aim is to spearhead significant and sustained reduction in death and serious injury on roads across the world.



ProjectEDWARDThank you for visiting our site. This is where you can join us in pledging to reduce risk and improve safety on your road journeys, not just on 26 September but every day!

We have spent time reflecting on recent results which paint a very mixed picture of progress in reducing deaths and serious injuries on Europe’s roads. For the first few years of this decade, countries across the EU have been highly successful in pursuing the 2020 50% reduction target. But the arrival of a second successive year of disappointing news shows that this downward trend has stagnated.

We need to speed up our efforts, and one initiative we believe can make a big impact is the European Day Without A Road Death – Project EDWARD for short.  EDWARD will encourage all road users to reflect on their behaviour and attitude.

After all, driver behaviour remains the most important barrier to progress as we approach 2020 and its reduction targets.  





Make the pledge now

…and play your part in making Europe’s roads safer.

Make the Pledge